Human Experience Review
We find what confuses real visitors, unclear messaging, broken flows, weak hierarchy, and moments where people hesitate, backtrack, or drop off.

We audit how your brand is understood, by people navigating your site and by AI systems interpreting its structure.
We analyze your site through human behavior and UX psychology, and through how AI systems interpret your brand, then give you a clear, prioritized plan to fix the gaps.
Once gaps are identified, we define how your message should be structured so meaning stays consistent, across users, search, and AI systems.
Your story becomes structured, consistent, and aligned. The same meaning for humans and for AI across all digital touchpoints.
Your pages gain clean hierarchy, metadata, and semantic structure so AI can understand, summarize, and surface your content accurately.
Testimonials, proof, differentiators, and guarantees get reformatted so both humans and AI recognize and elevate them.
Your brand voice is strengthened through structure, making it easy for AI to maintain your tone instead of flattening it into generic text.

Understanding Your Needs
Unified Gap Report
AI systems don’t interpret brands the way humans do. They rely on structure, hierarchy, and signals.
AI doesn’t guess, so your brand shouldn’t either.

Most teams only design for what humans see on the screen. We design for the second audience too, the AI systems that read your structure, summarize your pages, and decide what to surface.
Perception Authority is a focused audit and strategy partner. We don’t rebuild your entire site. We map how humans and AI currently interpret your brand, expose the gaps, and give you a prioritized plan to fix them. No vague “insights,” no 80-page decks. You get direct, implementable changes that make your brand easier to understand, quote, and trust.
Most brands feel something isn’t landing, with users, with search, or with AI systems interpreting their message. We help you see exactly where meaning breaks.
I oversee every audit to ensure the insights are human-relevant, behavior-backed, and aligned with how AI systems now interpret digital brands. My role is to guarantee strategic clarity.
Finds points of confusion, hesitation, and misalignment in your current site experience so humans move through your pages without second-guessing.
Owns your audit from end to end and connects human behavior insights with how AI systems actually read your brand.
Evaluates how AI tools interpret your pages, which parts they surface or ignore, and where the meaning gets distorted, then defines how to correct it.