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Last updated: January 11, 2026
These Terms and Conditions (“Terms”) govern your access to and use of this website and any pages, subdomains, content, downloadable materials, audits, reports, diagnostics, templates, or services provided by The Perspective Authority (“Company,” “we,” “us,” or “our”) (collectively, the “Services”). By accessing or using any part of the Services, you agree to be bound by these Terms. If you do not agree, you must not use the Services.
The Perspective Authority provides website audits, messaging clarity analysis, AI-readiness diagnostics, human + AI interpretation reports, and strategic recommendations. The Services are advisory and analytical in nature and are provided for informational purposes only.
The Services do not include implementation unless we expressly agree in writing. We do not provide legal advice, tax advice, financial advice, regulatory compliance advice, or any other professional advice. You should consult qualified professionals for decisions that require professional judgment.
You understand and agree that results are not guaranteed. We do not guarantee or promise any specific outcome, including (without limitation) rankings, traffic increases, conversion improvements, revenue growth, brand visibility, or that your brand or content will be cited or recommended by any AI system. Third-party platforms, algorithms, and models change frequently and are outside our control.
Any examples, case studies, or illustrations are provided for informational purposes and do not represent a promise that you will achieve the same results. You agree not to rely on any statement by the Company as a guarantee of performance.
The Company does not operate, train, own, or control third-party AI systems or search platforms, including (without limitation) ChatGPT, Claude, Gemini, Perplexity, Google, Bing, or any other large language model, crawler, index, or ranking system. We cannot control how third parties crawl, interpret, display, cite, summarize, rank, or otherwise use your content.
Our assessments are based on observable behavior and professional judgment at the time of analysis. Third-party behavior may change without notice.
You are solely responsible for your website, content, claims, offers, and business decisions. You are responsible for ensuring that your website and any changes you make comply with applicable laws, regulations, platform terms, and industry requirements (including privacy, advertising, and accessibility). You are responsible for backing up your site and testing changes before deployment.
You agree that you will not use the Services for unlawful, harmful, misleading, deceptive, or infringing purposes, and you will not submit content or URLs that you do not have the right to share or analyze.
Deliverables may include written reports, checklists, scores, findings, recordings, or other materials. All findings, assessments, and recommendations are interpretive and may reflect heuristics and proprietary methodologies. They are not factual warranties, certifications, or compliance determinations.
Fees and scope are as described on the website, in an order confirmation, proposal, or statement of work (each an “Order”). You authorize the Company (or its payment processors) to charge the payment method you provide for all fees and applicable taxes.
Unless required by law or expressly stated in writing, all fees are non-refundable once work has started or deliverables have been provided, in whole or in part. If a subscription or recurring service is offered, cancellation terms will be stated at purchase and may not be prorated unless required by law.
Because the Services involve analytical work and digital deliverables, refunds are not provided for dissatisfaction, changed circumstances, delays caused by client responsiveness, lack of results, platform changes, algorithm/model updates, or business performance. Chargebacks for completed services may be disputed.
The Services, including all reports, methodologies, frameworks, templates, scoring systems, and content, are owned by the Company and protected by intellectual property laws. Subject to your compliance with these Terms and full payment of fees, you receive a limited, non-exclusive, non-transferable, revocable license to use deliverables internally for your business.
You may not resell, sublicense, white-label, redistribute, publish, or commercially exploit deliverables or any portion of the Services without our prior written permission. You may not remove proprietary notices.
You represent and warrant that you own or have the necessary rights to provide any materials, URLs, text, images, or data you submit to the Company, and that our use of such materials to provide the Services will not violate any law or third-party rights. You grant the Company a limited license to use such materials solely to perform the Services.
If we receive non-public information from you that is clearly marked or reasonably understood to be confidential (“Confidential Information”), we will use reasonable efforts to protect it and use it only to provide the Services. Confidential Information does not include information that is publicly available, independently developed, or lawfully obtained from a third party without restriction.
We are not responsible for confidentiality of information that you make publicly available or that is accessible through publicly available pages of your website.
Unless you expressly agree in writing, the Company will not use your name, logo, or case study publicly. If you provide written permission, you may revoke it for future use by written notice, but revocation will not affect materials already published before the notice.
The Services may reference or link to third-party websites, tools, platforms, or resources. The Company does not control and is not responsible for third-party content, availability, pricing, terms, or performance. Your use of third-party products is at your own risk and subject to their terms.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING (WITHOUT LIMITATION) WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, OR AVAILABILITY.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL THE COMPANY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, TRAFFIC, GOODWILL, BUSINESS INTERRUPTION, OR PLATFORM/ALGORITHM IMPACTS, ARISING OUT OF OR RELATED TO THE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE COMPANY’S TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THE SERVICES WILL NOT EXCEED THE AMOUNT YOU PAID TO THE COMPANY FOR THE SPECIFIC SERVICE GIVING RISE TO THE CLAIM DURING THE THREE (3) MONTHS PRIOR TO THE EVENT FIRST GIVING RISE TO LIABILITY.
You agree to indemnify, defend, and hold harmless the Company and its owners, employees, contractors, and affiliates from and against any claims, damages, liabilities, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to your website, your content, your business practices, your violation of these Terms, or your misuse of the Services.
We may suspend or terminate access to the Services at any time if we reasonably believe you have violated these Terms or used the Services in a way that may create risk or legal exposure for the Company. Termination does not relieve you of payment obligations incurred prior to termination.
We may modify, discontinue, or update the Services (in whole or in part) at any time. We may update these Terms from time to time. The “Last updated” date indicates the most recent changes. Your continued use of the Services after changes are posted constitutes acceptance of the updated Terms.
These Terms are governed by the laws of the United States and the state in which the Company is incorporated, without regard to conflict-of-law rules. To the extent any dispute is permitted to be brought in court, you agree to personal jurisdiction and venue in the state and federal courts located in that state.
If any provision of these Terms is held unenforceable, the remaining provisions will remain in effect. Our failure to enforce any provision is not a waiver. These Terms constitute the entire agreement between you and the Company regarding the Services and supersede any prior discussions or agreements on the subject.
The Perspective Authority
Email: support@perceptionauthority.com